America's Soft Power
Mar 01, 2010

The United States cannot solve the problems of the world on its own, and the world cannot solve them without the United States.

As the world’s only remaining superpower, America has the ability to affect the behavior of other nations through coercion, economic strength and the power of attraction. Hard power relies on coercion and raw economic power. Soft power influences others through public diplomacy, broadcasting, exchange programs, development assistance, disaster relief, exchange of ideas and culture - everything from Hollywood to Shakespeare to orchestras.

In his inaugural address, President Barack Obama informed all countries, friendly and unfriendly, that there was a new attitude in the White House. He advised those countries “on the wrong side of history” that the United States “will extend a hand if you are willing to unclench your fist.”